Alberto Ferreras is a writer, filmmaker and creative consultant known for his award winning novel “B as in Beauty”—published in the U.S. Spain, and Italy—, and for “Habla”, a 14-part documentary series created for HBO Latino that has aired from 2003 until 2016. He is one of the creators of “El Perro y el Gato”, a bilingual children’s animated show for HBO Family, and “Madres y Comadres” the first web-novela produced by Kmart for the Hispanic market of the U.S.
Ferreras has directed advertising campaigns for Dish Latino, HBO, Cinemax, MetroPlus, Verizon Wireless, and Walgreens—among many others— and has directed branded content for AARP, P&G, and Time Warner.
He made his debut as a screenwriter with the feature film “Que Viva La Música” official selection to Sundance 2015. His documentary “Cada Paso del Camino” (2017) commissioned by AARP/D Expósito premiered at the NY Latino Film Festival and went wildly viral on Facebook reaching more than 7 million views, and over 9 thousand comments.
He currently working as a content curator for the Smithsonian Latino Center, and he is writing, directing and producing an independent short film series called “The Lessons” which has been presented at The Sedona International Film Festival, NY Latino Film Festival, Havana Film Festival, Outfest, Newfest and NY Shorts.
Ferreras started his career as writer and producer for MTV’s International show with Daisy Fuentes (1991 to 1993), and then became Executive Producer of HBO Creative Services (1993 – 2005) in charge of comercial campaigns, behind-the-scenes specials and short form content creation. As an independent director and producer he worked with Latino Media Works on several HBO specials of the Habla series.
In January 2015 he created his own company: The New Yorkian LLC.